Art Direction – Branding



Sky’s the limit

Are we meant to stay forever in the same place?
This way we would know no fear of the snares awaiting us, nor know ourselves. Rather it is difficulties that tell us who we are and what we’re worth. They can force us to our knees or make us stand ever more upright. We have understood that the wind is not dragging us backward but is driving us ever more forward.

We know that when there are no more tracks to follow the real journey starts right here. If we gaze at the clouds we don’t see an impassable boundary, but they motivate us even more to look beyond, to the place that few have the courage to reach. Of course most people opt for comfort. But we come alive when our heart is racing, we’re breathing hard and a new horizon fills our gaze. This is not a road most would travel. But it’s the one we’ve chosen.

And we won’t turn back again.